CHIC & SUSTAINABLE
BEAUTY

SEP aims to produce makeup
without giving up either beauty or sustainability.

You do not have to choose one
between sustainability and beauty or compromise moderately.

We ceaselessly innovate and change reality for you to think about the nature of beauty.
SEP do not give up on compromising. We always make a new choice.

SEP-CHIC

SEP's audacious attempt to express not only uniqueness
and individuality but also moods.

SEP-CHIC

OWN STYLE, OWN BEAUTY“Makeup is the process of transforming yourself into your real self, not into anyone else.”

You are a woman who understands and controls her strengths and weaknesses, and who can confidently express herself according to the occasion and location,
Your personality newly expressed every day is the essence of SEP Chic.

MINIMAL & EXPRESSIVE“Our color makeup is designed to express even emotions, with minimal efforts focused on the essence.”

We concentrate on the essence of makeup; manufacture products with minimal necessary ingredients, and show the manufacturing and makeup processes.
You are assured that you can express your uniqueness and emotions the way you want to with our exquisite color makeup.

SUSTAINABLE
BEAUTY

We at SEP promise to help women achieve healthy and safe beauty.

SUSTAINABLE BEAUTY

SEP INGREDIENT

SEP's products do not contain talc, paraffin, artificial perfume, and triethanolamine.
We choose artificial pigments with a clear purpose in mind and minimize their use.
We ceaselessly innovate step by step to develop new alternative ingredients and improve the effects of our formula.

SEP FORMULA

SEP's unique formula is achieved by color experts and ingredient analyzers.
Come and experience SEP's scientific formula that ensures not only the minimal use of troubling ingredients
but also the unchanged application and the more intense sense of color.

COLOR

Made from good ingredients,
our products develop natural and intense colors.

VIBRANT &
UNIQUE COLOR

With natural and excellent coloring,
endless imagination, and superb expertise,
SEP makeup always exhibits vibrant
and unique colors every season.

ULTIMATE FORM
& TEXTURE

With smooth application,
an innovatively refreshing texture, and comfortable feeling on the skin,
SEP's color makeup always comes in convenient forms
for the best makeup experience.

FULL VITALITY

SEP embodies the energy of colors.
For your wish to freshen up your facial skin,
SEP color makeup will moisturize
and revitalize your skin.

HISTORY

In 2008, SEP began as a makeup brand of artists.

HISTORY

In 2008, SEP began
as a makeup brand of artists.

Founded as a professional makeup manufacturer in 2008, SEP has achieved its total sales of KRW 100 billion for the last nine years.
Now, it stands tall as one of the most loved makeup brands by women at home and abroad.

CHIC & SUSTAINABLE BEAUTY’ With a new start in 2017, ‘CHIC & SUSTAINABLE BEAUTY’
SEP offers makeup that promotes both health and beauty.

SEP has evolved into a makeup company that focuses on health and safety.
SEP creates a higher and new makeup standard for healthier ingredients and more powerful coloring effects.