BEAUTIFUL CONFIDENCE

As true believers of beautiful confidence which rise from within,
we create healthy makeup products conscious of healthy ingredients
so that every woman can be beautiful in her own way.

I am beautiful, SEP

Advocate of all women expressing themselves with beautiful confidence.

SEP

SUSTAINABLE

EXPRESSIVE

PERFECT

SUSTAINABLE

SEP promises to offer you healthy and safe beauty.

SEP INGREDIENT

SEP products are free of talc, parabens, synthetic fragrances, and triethanolamine.
We carefully select synthetic pigments with a clear purpose, and minimize use.
We are far more selective in choosing natural ingredients as we select the effective ones.
We demonstrate our commitment to innovation by developing new alternative ingredients
and effectively improving our cosmetic formulas little by little.

SEP PACKAGE

LIPSTICK X line is in pursuit of conscious beauty as it is eco-friendly as well as ingredient-conscious.
We take the initiative in caring for the environment
by using biodegradable plastic with green product certification (GT-16-00042) without
magnet for our containers to be 100% recyclable,
and also printing with soy ink.

EXPRESSIVE

We offer makeup products perfect
for self-expression through delicate
yet bold colors.

VIBRANT
&
UNIQUE COLOR

With our brisk imagination and excellent professionalism,
we never cease to showcase
bold and unique colors that will deliver
the ultimate color payoff every season.

ULTIMATE FORM
&
TEXTURE

Softly applicable and lightweight,
innovative in texture and comfortable on skin.
SEP beauty products are perfected with
the best texture and convenient use.

PERFECT

Makeup is all about transforming into nobody but your true self.

OWN STYLE, OWN BEAUTY

"Makeup is all about transforming into nobody but your true self.”
Understanding one’s strengths and weaknesses, bold and self-expressive,
transformative depending on time and place—you are definitely SEP-CHIC.

HISTORY

SEP Reborn as an Artist Makeup Brand in 2008

SEP Reborn as an Artist Makeup Brand in 2008

Founded in 2008 as a professional makeup brand,
SEP has become one of the most beloved makeup brands among women,
achieving a worldwide sales of KRW 100 million for the last nine years.

In 2017, SEP offers makeup products not compromising
either health or beauty for a more beautiful you.

With the belief that everyone should benefit from safe and healthy makeup,
we have evolved to set higher standards for makeup—
“healthier ingredients, intense colors” as Korea’s Conscious Beauty Brand.