SEP continuously pursues healthy beauty for everyone.
We will continue the project to reduce problematic ingredients and still make more attractive color lipsticks
SEP's design concept is "Raw Meets Chic."
Based on the brand concept and DNA,
unpolished raw materials were selected.
SEP Chic is expressed by applying a subtle finish
to minimal raw materials along with feminine elements.
SEP's brand colors are minimal monotone.
It's colors harmonize well with the colors of raw materials so that you can appreciate natural beauty.
SEP- Chic is expressed by adding a soft touch to dark gray, which is a mixture of black and white.
Using gray as a background helps other colors to stand out. Gray assists all other colors and tones.
It embodies SEP's mindset, which aims to help your makeup look more attractive.
SEP White represents SEP's sustainability, without any other color added.
Even the space for exhibiting SEP products is made of raw materials,
such as exposed mass concrete and steel-welded frames, to realize SEP's sustainability.
Objects made by cutting real lipstick are displayed inside the frames.
You can find SEP's minimal stores at selective Olive Young stores.