SEP continuously pursues healthy beauty for everyone.
We will continue the project to reduce problematic ingredients and still make more attractive color lipsticks
Using either synthetic or natural pigments is determined by the characteristics or usage of the products. Synthetic pigments are not necessarily harmful, but too much exposure to those ingredients may cause side effects.
The use of synthetic pigments is legally allowed for the production of cosmetics, and such ingredients are also necessary for shiny color. However it is true that there has been an actual controversy over the harm they could cause or safter ingredients that can be alternative. Thus, it is essential for cosmetic companies to work together to develop an innovative technology for safer and better ingredients that can replace synthetic pigments.
Pigments used by SEP are generally for makeup. However, only indispensable pigments are minimally used to maximize the expression of vibrant colors. We will make every effort to be closer to make more sustainable and safer products.
Ingredients of concern are those that are controversial over their harmfulness and side effects the certain amount of the ingredients are ingested in human body. SEP plans to remove ingredients of concern from its products to defend our customers from ingesting them even by small quantities. For more information on ingredients of concern, see the toxicity information system of the Ministry of Food and Drug Safety. As there are countless ingredients classified as ingredients of concern, SEP will phase out the use of harmful ingredients as a first big step of excluding the corresponding 10 ingredients.
Frankly speaking, it is still difficult to make vibrantly colored products without using the ingredients of concern. However, as some cosmetic brands strive to produce safer products with a clear faith as we do, we are confident that we can develop better technology more quickly through the willful competition.
Although not yet totally, we have at least excluded three pigments of concern and used ingredients rated as "Low Hazard" by Environmental Working Group to substitute for preservatives such as paraffin and talc. Ingredients usage may be different depending on the product.
No artificial perfume is used in all SEP products. We only use natural fragrance from the nature without any additives.
As our products are so small, not all ingredients can be indicated on the package. For more information on SEP's products, visit our website at www.SEPbeauty.com or www.cjmall.com.
Our lipsticks are also safe enough to meet the standards prescribed by the Ministry of Food and Drug Safety. However, as skin problems may occur depending on individual use, it is recommended that you choose an organic lipstick if possible.
EWG's grades are rated by the Environmental Working Group (EWG), a US nonprofit environmental research organization, which assigns objective ratings to cosmetic ingredients to "empower consumers to make safer choice of the products that they purchase." It gives green, yellow, and red grades, indicating low hazard, moderate hazard, and high hazard, respectively. For more information, please visit their website at http://www.ewg.org/.